Web Site Design

One important thing to know is that the functionality of Web Sites will change very drastically. We will see a huge shift from sites displaying "static content" to data driven sites delivering "dynamic content".
We will also see a lot of new browsers, like the browsers found in mobile devices, and we will see a lot more use of XML to communicate data between servers, and between servers and browsers.
That’s why we need to improve our skills to make a better web site design.
You can have all kinds of great attractions on your site, but if your visitors don't know how to get to them, they'll just collect dust on the server. Worse yet, if visitors find your site's navigation confusing or convoluted, they'll simply give up and head off to explore the rest of the Web, never to return. So, good navigation design is an essential ingredient for any successful Web site.
Navigation of links on your site plays a big role in determining the stickiness of your site (how long your visitor stays and explores your site). Ask yourself this, What do visitors do as soon as they open your site? They would probably read the content of the present page and then look around to find any other page that interests them.
A clean web site layout that uses a lot of white space enhances a site's looks. Try to keep the focus on your content, use a template for this. Use fonts that will be available on all computers to prevent your site looking messed up.
Minimize Graphics, Flash and scripts: They hugely increase your file size.
Optimize your HTML & script code: Make sure that your site doesn't have any unwanted tags or unused scripts.
Use Server Side Include (SSI) files where ever possible. SSI files once called from the web server reside in its cache so on subsequent requests they load faster.
A site that is easy-to-use always encourages visitors to stay and read your content. For site with long pages of content this is very crucial as the amount of scrolling required is reduced. Suppose your site doesn't look good for a particular resolution it is very probable that the visitor will close the browser window feeling that the web page is not for their viewing. Designing stretch layouts that fit any screen resolution ensures that you know all your visitors see a visually appealing and professional web site design.